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FILE Media Arts Festival features UCSD Art Installations and CineGrid 4K Cinema

The FILE Media Arts Festival held in Sao Paulo Brazil, August 5 - August 31, 2008, featured the first 4K digital cinema festival ever held in South America. The 4K Festival was co-organized by the Center for Research in Computing and the Arts (CRCA) and California Institute for Telecommunications and Information Technology (Calit2) at the University of California San Diego (UCSD), with the cooperation of CineGrid.

The 4K festival at FILE coincided with the exhibition of Sheldon Brown's interactive art installation, "The Scalable City", from which a 4K movie has also been created. The 4K festival included other work created at CRCA/Calit2 including Mike Toillion's "Beatbox360" as well as 4K content from the Cinegrid Exchange, such as Dan Sandin's "A Study of 4D Julia Sets".  The 4K screening was featured in the opening ceremonies of the festival, and there were screenings several times each day during the first week of the festival, which continues throughout August.

At the end of the first week of the festival, Sheldon Brown,  Peter Otto, Todd Margolis, Mike Toillion and Jane De Almeida - all of UCSD - participated in a panel discussion about 4K digital cinema.  
Discussions ranged from the large impacts that this new cinematic form has on culture, to the particularities of how it is produced, and the role that consortia such as Cinegrid have in the cultivation of new forms of digital cinema and the creative workflows to support them.

In addition to CRCA/Calit2/UCSD and CineGrid, support for this festival was provided by Zaxel Systems, Inc., who provided a 4K video server, Sony Electronics Inc., who provided an Sony 4K SXRD projection system, and Absolut Technologies who installed the 4K system at the FILE Festival venue.

Zaxel CEO Nori Suzuki also presented a talk on the technical considerations of current and future digital cinema systems at FILE.

For more info contact:

Natalie Van Osdol                    
Vice President                      
Pacific Interface Inc.    
Tel: 510/652-7365
Fax: 510/595-9310        
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